Ecommerce sales growth is a big problem for any online entrepreneur. Indeed, you need money to run your operation and without any income your risk getting out of business. I am sure you have read so many great pieces of content related to the issue. Perhaps, you have tried many online tricks and recommendations still nothing is working. Even going as far as doing a complete overhaul of your online store. Yet, no major shift in your eCommerce sales growth. Finally, you resulted in hiring a digital marketing consulting firm to help you out.
But before you start the process of hiring an ecommerce sales growth consultant or any ecommerce specialist. Try this last recommendation.
1. Offline to Online for eCommerce sales growth.
It is not enough to open an online store and to seat in front of the computer all days trying to make sales. Generally, to reach any sales with that aforementioned strategy you will have to spend a lot of money on digital marketing. But most people don’t have the budget and the resources.
So the trick is to go after:
Offline traffic source.
You have to spend 70% of your time trying to promote your product physically by attending social events, pop-up shops, and strategic partnerships. It might sound weird but the impact is immediately guaranteed. Because not only, it helps you filter your online traffic but it also helps build relationships with your potential customers.
Think about it, how many times have you actually done a purchase online because you’ve actually seen the product somewhere. Or you did not checkout because you know nothing about the store nor the product.
2. Where to get physical traffic
Obviously, it all depends on the type of inventory you carry and your persona. However, these are some ideas.
- Pop-pus events
- Colleges strategic partnerships
- Partnerships with local corporations and small businesses
- Work with local brick and mortar retail outlets.
- Partnerships with industry-related organizations
For instance, if you sell furnitures online, you can get a partnership with local colleges. That is because college students move in and out all the time and they will need furniture. Consequently, they can go on your website. Thus driving quality traffic. More if they are satisfied they will share your website with friends and family.
Basically, what I am trying to convey is perhaps the best way to get quality traffic fast and drive sustainable growth to your eCommerce business. Hence, make time to go after physical traffic and you will get fast results.
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