Facebook marketplace is probably the most underrated feature of the community website. Especially if you are an early stage company. That is because,the marketplace is a prime venue that can make a sustainable impact for your business. Also, irrespective of your industry, you can leverage its power to advance your project.
How to leverage facebook marketplace for AB testing? The following checklist can help you get started.
- Do you have a Minimum Viable Product (MVP)?
This is the first step of any business that wants to be out there. It can be an app, ebook, physical product , a service or a digital product . It doesn’t have to be perfect and you can always iterate.
- Have you define a target audience?
If you don’t, no worries. That is actually perfect, that is the reason why facebook marketplace is so strategic. However, you need to start with your initial assumptions.
- Do you have a facebook Marketplace profile?
Create a facebook marketplace profile. Then utilize, the geolocation, and common interest groups for indexing. It is a perfect playground to start testing.
- What is your minimum marketing budget?
Run facebook marketplace ads with a minimum budget. Typically, start with $10 you should reach 300 to 1k people. Run the campaign for 2 to 3 days.
- Run your online marketing campaign
Collect initial information and feedback,then stop. Analyse and review all information collected refine the product and run a new ads. Repeat the process until you get at least 30 people to buy or utilize your products.
The beautiful thing about facebook marketplace is the funnel. In addition,most of the profiling, segmentation have already been done. So don’t hesitate to check some online tutorials. Nonetheless, learning how to leverage facebook marketplace for AB testing will go a long way to validate some of your marketing assumptions.
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