Grocery Group buying works like any group-buying program. In essence, the model combines the purchasing buying power of many to get up a 50% discount for all your produce. The social-based community is progressively changing how people engage in grocery shopping. However, the deal usually has a limited time.
How does it work:
A community leader consolidates all grocery needs from the same community members. Then, the community leader aggregates all needs and place the order at the designed grocery store. The order would be shipped to the community leader. Then, each member picks up their orders or the leader does door to door delivery. It works as a community circle. The group leader is in charge of promoting the products. Typically it carries limited brands per category.
Takeaways: The program is a great way to save big on your grocery budget. But you need genuine people to join your program. You can start one with your family members, roommates, neighbors, or close friends.
- Savings: You can save up to 50% on your grocery budget, it can go up to 80% if you have a very high volume.
- The centralized system minimizes shipping cost for each user
- Social connection: It is a great way to create social connections.
In conclusion, the program can be implemented for multiple products not only groceries. It can be extremely challenging to implement and participate. Especially, when it comes to SKU consolidations. Nevertheless, chances are you can get good savings overall.